Why Sharing Your Love for Small Businesses Matters More Than Ever

As the holiday season approaches, it’s easy for small businesses to get overshadowed by big-box stores and online giants. Shopping local has always mattered—but this year, there’s another powerful way you can make a difference: share your love for the places you enjoy. A simple recommendation from you can have more impact than any advertisement.

The Heart of our Community

Small businesses like mine, Trove Green Provisions, are the heartbeat of our neighborhoods. We create local jobs, bring unique products to our communities, and reinvest in the places we call home. Every time you highlight your favorite local spots, you help strengthen the community and inspire others to support the entrepreneurs who keep our towns vibrant.

The Power of Word-of-Mouth

Word-of-mouth is still the most effective way small businesses grow—92% of consumers trust recommendations from friends and family over any form of advertising. When you tell someone about your favorite café, a great boutique, an artisan bakery, or your neighborhood refillery, you help others discover the gems that make your town feel like home.

Just one share or conversation can have a ripple effect that keeps us thriving through the busiest (and often most stressful) season of the year.

Supporting Local Economies

According to the American Independent Business Alliance, shopping locally keeps more than three times as much money in your community compared to buying from large chains. At Trove, our small team lives right here in Medford. We participate in community events, donate to local causes, and work hard to help make this city the kind of place we all want to live in.

When you recommend us—whether online or in person—you’re not just supporting a store. You’re uplifting neighbors, strengthening your local economy, and helping build a community where small businesses can flourish.

How Social Media Can Help (More Than You Think)

Social media has become one of the simplest, yet most powerful, tools for supporting local businesses. A quick photo, tag, comment, or review can dramatically boost our visibility—especially now, when algorithms often make it hard for small shops to reach even their own followers.

Every time you interact with our posts, Instagram takes note: “People care about this place.”

That small signal helps push our content to more eyes, which can make a real difference for us during the holiday shopping rush.

A Holiday Call to Action

This season, small businesses need more than your purchases (though we truly appreciate those too!). We also need your voice.

Every small act of sharing creates real impact.

Thank you for supporting the small shops that make our community special—this holiday season and all year long. Your kindness, your enthusiasm, and your willingness to share help keep places like Trove Green Provisions alive and thriving.

Together, we can uplift the small businesses that enrich our lives.